Ten skills people working for pharma/biotech need when working with people who pay for or provide healthcare
 

• Explaining how a particular treatment/technology increases value for individual patients.
• Explaining how the treatment/technology increases value for the population served.
• Describing the system that can be created using the treatment/technology as the catalyst for change.
• Demonstrating that the treatment/technology is of higher value than some other intervention for the same condition and how it could be funded by reducing investment in that intervention.
• Demonstrating that the treatment/technology is of higher value than other interventions for other conditions covered by the same programme budget and how it could be funded by switching resources from those interventions.
• Explaining how such shifts of resources between different institutional budgets is an example of excellent leadership.
• Informing all key stakeholders about the most valid and feasible criteria to measure outcomes resulting from treatment/technology
• Helping clinicians and patients understand and design systems and show how the outcome will be improved by incorporating the treatment/technology in the system.
• Designing or redesigning the relevant care pathway to include the treatment/technology.
• Understanding any cultural issues that may produce opposition to the introduction of the treatment/technology and taking steps to influence them.